Eliminating the Waiting Game and Driving Network Uptake

By Doug Adams & Michael Curri, Strategic Networks Group

In working across the globe and working with multiple carriers deploying new, more robust broadband networks, Strategic Networks Group (SNG) consistently comes up against the notion that once the network is built, adoption will naturally follow. “Build it and they will come” is a school of thought that expresses the great hope that potential subscribers will naturally adopt, however this notion goes against what we have always known about technology adoption.

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